Shopify is an e-commerce store. People who are willing to start a business but do not have enough resources to go for brick-and-mortar stores or want to see if their idea of a dream business will work can opt for Shopify because There is no hassle of hiring, retaining employees, renting, or buying a space, and most importantly stocking up on inventory. In addition, Shopify is known for its excellent features, such as its themes, templates, dropshipping, POS, marketing tools, and, most importantly, its store speed.
One of the most discussed features or traits of Shopify stores is their speed. We are impatient people who do not like to wait, especially when shopping, whether online or in-store. Therefore, a store owner needs to optimize its store speed because it help retains customers. If a store is glitchy and hangs, no matter how beautifully customized, customers will not like to stay long on it. A store owner must consider loading speed because customer experience and SEO go hand-in-hand. If you have put a lot of effort into SEO, it will probably go to waste if your store speed is not up to the mark: it is essential to work on SEO and user experience both. That’s why we have devised five ways to optimize your store speed. This will surely be a helpful article; keep reading till the end.
Before we start with it, let me tell you, your customers from all over the world will have different internet devices, gadgets, and other technology, so your store speed will depend on other factors too that are not controllable by you. Moreover, Shopify is also constantly updating and making improvements to its infrastructure, and these updates might affect your store’s speed, so it is not your fault. But let’s start with what you can do on your part.
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Remove Unwanted Apps To Optimize Store Speed:
Remove the apps you do not use. It will remove the app’s code and help store work faster, or if you are not removing them, disable features you do not want to use. If you find it hard to do it yourself, consult an app developer or hire a technical person to assist you in the process.
Choose The Correct Theme:
Theme can make or break the store speed fast. Themes are made up of liquid, HTML, and CSS, and editing or customizing them affects your store speed. Therefore, it is advisable to choose a lightweight theme and disable theme features that you do not use. Moreover, hiring technical assistance or a Shopify expert is the best thing you can do. If you use a free Shopify theme, then Shopify support can help you. In addition, it is advisable to choose a theme that is optimized for performance.
Images And Third-party Apps:
Images are also an essential factor that should be considered while optimizing store speed because large images affect store performance to a great extent. They are essential in an e-commerce store and can make or break the look of your store, but they also have cons. Large images slow page load, which is the biggest turn-off for customers. Moreover, optimize your images when you upload them because images are uploaded at a much larger size than their render size and can cause performance issues. In addition, let me tell you a trick, compress your images when you upload them. Different apps help you compress images for your Shopify store, such as Optimizilla.
Users can download these party apps for their Shopify stores, but these third-party themes create a mess. Every time you add an image or script to your website, this adds to the total number of requests your site makes, and the Store owner should also consider the app size. In addition, third-party junk apps can lower the store loading speed.
Store Owner can use some troubleshooting tools to optimize your Shopify store speed, such as lighthouse: you can run your Lighthouse report using Google PageSpeed Insights to view more detailed metrics for pages in your store. Shopify experts can also assist you in understanding the metrics. Moreover, you can also use the Shopify theme inspector for Chrome. The profiling tool uses a flame graph to display liquid render performance. In addition, the Shopify theme inspector for Chrome can help you know why your slowed-down page is slow.
Pop-ups And Fonts:
Pop-ups have been on the internet for quite a while but have proved to be quite detrimental. They are a preference of e-commerce store owners because they prompt customers to take advantage of a sale or provide additional information, but they impact store performance when overused. Since most pop-ups use unnecessary files for the website, they significantly slowed the site’s speed. Moreover, if your targeting is user-based, the system first checks this and significantly affects the website speed. Of course, not all pop-ups can be the reason for slow speed, but some ones are, and we must keep a balance.
Fonts also play a role in your page loading speed. Sometimes chosen font of your page might not exist on the customer’s device, and it will take some time to load the page. Moreover, using fonts from other pages will affect page loading speed because other pages also have to load.
To conclude, we can say that loading speed matters and affects your conversion rate. Just like customers do not like to wait in long queues, they also do not like waiting for the page to load, and they might switch to competitors’ pages, resulting in your business losing customers. to assist you in optimizing your store speed, we have written down five efficient ways to increase the speed. Page themes, apps, images, fonts, and pop-ups make a difference. The key is to optimize them as much as you can. We suggest hiring a Shopify expert and technical assistance so you can do it more easily. We have also discussed the troubleshooting tools that can assist you in boosting your speed. Hope this article was helpful to you.