An e-commerce store owner spends a lot of time and puts effort into customizing a store. He chooses a suitable theme and template to match the products and services of the business. Apart from focusing on the customization of stores, a business owner should also consider Shopify store speed. Store speed is a major factor in driving traffic. It can make or break the page’s reputation because customers do not like long waiting hours. Research shows that customers wait for 3 to 4 seconds on a page to load and leave if it takes longer than that to load. It can be said that site speed is a key to success and it greatly affects your store’s discoverability, conversion rate, and SEO. A business owner should work to improve store speed because it impacts the profitability of the business. In this article, we will discuss how to check Shopify store speed and speed it up. Keep reading.
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How To Do Shopify Store Speed Test?
There are multiple speed testing tools but Shopify has come up with its own online store speed dashboard where store owners can evaluate their store speed. We will first look at Shopify provided option for testing store speed then move to other tools. Access the Online Store speed report by following these steps:
- Go to Shopify admin and select Analytics
- Click Reports and under the behavior option select Analytics.
- Open Online Store speed and have a look at how your store is doing.
Other Tools:
One way to test store speed is to open your store on different browsers and devices and check how long your store takes to load because the firsthand experience of a loading sequence is just as important as any platform-based or third-party tool.
There are some performance tools in Chrome and Firefox such as Google PageSpeed tests, WebPage Tests, GT metrix and Pingdom.
How To Speed Up My Shopify Store?
Remove Unwanted Apps To Optimize Store Speed:
Remove the apps you do not use. It will remove the app’s code and help store work faster, or if you are not removing them, disable features you do not want to use.
Choose The Correct Theme:
Theme can make or break the store speed fast. Themes are made up of liquid, HTML, and CSS, and editing or customizing them affects your store speed. Therefore, it is advisable to choose a lightweight theme and disable theme features that you do not use.
Images And Third-party Apps:
Images are also an essential factor that should be considered while optimizing store speed because large images affect store performance to a great extent
Pop-ups And Fonts:
Pop-ups have been on the internet for quite a while but have proved to be quite detrimental. They are a preference of e-commerce store owners because they prompt customers to take advantage of a sale or provide additional information, but they impact store performance when overused.
Troubleshooting Tools:
Store Owner can use some troubleshooting tools to optimize your Shopify store speed, such as lighthouse: you can run your Lighthouse report using Google PageSpeed Insights to view more detailed metrics for pages in your store. Shopify experts can also assist you in understanding the metrics.
To conclude, we can say that store speed is an important factor and affects store’s conversion rate and discoverability. It also affects loyalty because it is likely that customers do not revisit a slow speed site. But the good news is that Shopify has come up with a performance evaluation dashboard that makes it easier to check report of store speed. You can access the dashboard by following the steps written above. We have also discussed some ways to speed up Shopify store. Hope this article was helpful to you.
