E-commerce is the talk of the town these days. Every business owner is now leaning toward it and wants to take full advantage of it. But business owners can only take advantage of it if they can get consistent, high-quality traffic to their business, and not only that but it should be organic too. The key to driving organic, consistent, and high-quality traffic is to do SEO of your Shopify store. SEO stands for search engine optimization. It is the process of generating traffic to your site by using specific keywords to make your page easily findable, and accessible. SEO is one of the most authentic, and doable ways to drive more traffic to your site. It expands your reach since it allows you to tap into an interested audience. There are tons of research evidence on SEO. Listing down some below.
- 63% of online experiences start online, including purchases that happen in a store.
- Online marketers even say that SEO is a better way to drive traffic to your e-commerce store than pay per click.
- Most people perform online research before making a purchase.
- Most of the online experiences start with a search engine.
SEO also helps the business owner in getting Return on Investment. When reach expands, customers will also increase, it will help in generating more sales, and ultimately business owners’ profit will increase too. Moreover, SEO is an inexpensive marketing tool. It cut down marketing costs to a great cost, leading to a decrease in the reduction of profits
In this article, we will guide you on how to do SEO for your E-commerce Shopify store. There is a massive number of businesses out there, and all of them are using the same techniques to rank at the top, but we will surely share tips n tricks that will help you beat competitors. Let’s dive into it.
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Keyword Research For Shopify SEO
First, and foremost, the most important way to do Shopify SEO is to do keyword research. Incorporating the right keywords will help you rank at the top. Now you must be wondering why is it important to rank at the top of search results, it is because when you search for something on Google or any other search engine, you click on the link that is on the top, and then you might go down. Ranking on the first page of google search results makes your page easily findable, and it will be easily accessible by people, which ultimately means more traffic.
For better results, it is important to add keywords or synonyms to subheadings, and the introduction paragraph of your website. Key phrases should be refrained from being overused.
You can find the right set of keywords by using tools such as ubersuggest, keyword planner, semi rush, and many others. Simply copy, and paste the URL of the competitor’s page, and you will get a list of keywords for which they are appearing among the top 10 organic search results. 
You can also find keywords by using Google autocomplete feature. When you start to type your search query, Google suggests relevant queries, you can incorporate those keywords to make your page more findable. Furthermore, there are additional related search queries, and keywords can be extracted from them too.
The Right URL
Yes, the right URL can be a game changer. Here are some tips to get your URL right.
- Do not use numbers in your URL.
- Use focused keywords in your URL.
- Your page title should be in your URL but you do not want to incorporate the entire title in your URL just the main keywords.
- URL should be short. It should not have more than 50 to 60 characters.
Images For Shopify SEO
Images play a big role in your Shopify store optimization. The tip is to include the right, attractive, original, and non-blurry of your products. Add an alternative text to describe the image, and try using the main keywords in the description of your image.
Google Images is the second most popular search engine online, and optimized images can help you rank on the first page of Google search results.
Trick Your Audience With Meta Description
Meta Description is a text that Google shows underneath the title tag. It should give a brief introduction to your page. Recent research shows that pages with meta descriptions got an average of 5.8% more clicks than pages with a missing meta description. There are some other tips for Meta description such as.
- Your Meta description should not be more than 27 words.
- Your Meta description should have focus keywords in it.
- It should be written in a way that stirs curiosity in the readers’ minds, and gets inclined to click and read more.
Internal Links And Outbound Links
An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use the links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. They won’t see a page if there are no links to it. There are contextual links too that points user to interesting, and related content.
On the other hand, there are outbound links or external links that link your page to another website that will add more context and will direct the reader to another source that will provide more information. Outbound links are also referred to as “authority links” when they are used as references. When a writer uses outbound links to back up the information used in his articles it is called authority links.
Internal and outbound links are important because they help in ranking on top of Google search results. Google crawls websites by following links, internal and external, using a bot called “Googlebot”. This bot arrives at the website’s homepage, renders the page, and follows the first link. These links make sure that Google understands that content on this page is related to the content on other pages and will rank it with that page.
Site Structure Of Your Shopify Store
We have often heard that flat structure organizations tend to perform, and give a better experience to their customers. Flat structure organizations are those organizations that have fewer managerial levels. There is decentralization, and agents or lower-level management are included in decision-making. A flat structure eliminates the communication gap to a great extent. The same is the case with your E-commerce store. How the pages on your site are organized, and structured affects your search engine rankings. It also affects your user experience. Your E-commerce site structure should be simple but easy to scale as your business grows and every page of your site is as few clicks as possible. Moreover, an E-commerce site should be
- Easily navigable
- Have a clear menu
- Have all necessary information such as FAQs, Guides, and Articles.
- A search box that makes it easy for customers to search inside the store.
Conclusion
Let’s sum it all up now. E-commerce is very beneficial. It has tons of advantages and is great in terms of money. Business owners are now leaning toward it more than ever, but driving traffic to your e-commerce store is not an easy task to do. You need to adopt SEO strategies to drive organic, high-quality, and consistent traffic to it. We have discussed 6 SEO strategies for your E-commerce or Shopify store. These strategies will help you boost SEO ranking, and will rank your store among the top 10 Google search results. The first strategy is to do the right keyword research, and it can be done through tools, Google search results, and autocomplete feature. The second strategy is to optimize URLs. Other strategies are to use images, and links, write meta descriptions, and have the right site structure for your E-commerce store. All these strategies are tried and tested by big e-commerce stores. Hope this article was helpful to you.
